curriculum vitae
I’m an innovation-seeking creative, strategist, and planner with 9 years of content creation and marketing campaign experience spanning social media, digital, and video production.
Do you want a good look at my CV?
Freelance
Creative/Content Producer
Present
I help bring to life creative visions, strategies, and stories that feel authentic and fresh, regardless of medium, language, scale, or location.
Through leading and collaboration, I leverage the expertise of other global and local creative specialists to push ideas to the next level, giving promising concepts and plans the care and critical eye they need to succeed with their intended cultural audience. Whether it’s producing a podcast, writing articles for your website, pitching social video concepts, or adding more creative flash into your campaigns and deliverables, I know the right person who can help get the job done well (and sometimes it’s me).
Current: Saya Agency; The Smalls (DBS, Google)
Maker Lab
Managing Editor
2022 - 2024
In 2023, our modest team of 11 published over 5700 pieces of content across Meta, X, and Tiktok platforms in MY and SG, hitting 1.8M+ fans in MY and 500k+ fans in SG.
Oversaw and managed the creative development and production of content for MYSG social media channels, coordinating resources, collaborative opportunities, improving workflows, and strengthening communications across Netflix Manager(s), the agency editorial team, other cross-functional stakeholders, and agency partners.
Tasked with increasing efficiency and innovation for the agency editorial-social team and its cross-functional collaborations, I owned the performance, development, and growth of the Singapore and Malaysia market teams, with special care to the Editorial Producer, Project Manager, Market Community Lead, Creative Leads, and Video Editor.
Publishing Lead
2020 – 2022
Headed channel and content strategy, creative and editorial planning, team and workflow optimization, as an agency partner to the Editorial & Publishing arm of Netflix for Singapore, Taiwan, and Malaysia.
Led an editorial team of 11, made up of strategists, community managers, designers, project managers and producers.
#BestofTweets 2020 Malaysia Awards
Best #OnlyonTwitter in General Organic Performance for Netflix Malaysia
Pinwheel
Head of Brand & Editorial
2019 – 2020
Creative Planner
2018-2019
Project Manager
2017-2018
Oversaw three brand and editorial teams that developed and served social and digital content for Netflix Singapore, Hong Kong, and Taiwan. (Launched Netflix Singapore’s social channels.)
Our content pieces and campaigns for the brand, product, and title debuts regularly drew attention from local fans and press.
Led coverage planning, coordination, and production for 10+ APAC teams and agency partners for Netflix’s landmark See What’s Next press event in 2018 at Marina Bay Sands, featuring talents like Robin Wright, Diego Luna, Michael Pena, Andy Serkis, and Park Minyoung.
Brilliant Agency
Social Media Strategist & Content Creator
2015–2016
Ran digital and social campaigns for ACUVUE® Singapore that contributed to its +300% in sales for the period.
Developed, created, and managed Unilever Careers (Global)’s social content, channels, and programmatic spend, with a focus on increasing awareness of its corporate culture and growing its pipeline of prospective candidates.
FAIMS Media
Senior Project Manager
2012–2015
Coordinated a team of copywriters, designers, and web developers, from Indonesia, Philippines, and Singapore, to create social content, develop applications, and campaigns for brands like The Body Shop, Owl Coffee, Metro, Pink Dolphin, and Great Eastern.
Ran social media strategies, content plans, social and digital ad campaigns, and data analytics for community growth/engagement and lead generation.
Grace Kong Organisation
Marketing Executive
2011–2012
Managed high net worth clientele alongside an esteemed financial services director and her financial services organization.
Organized networking events, crafted marketing strategies for recruitment & client acquisition, handled all corporate communications, and performed secretarial duties for the director.
Razer (Global)
Product Evangelist
2010–2011
Working alongside the CEO, designers, product developers, and teams from EMEA, APAC, and UCAN, I created large-scale global product marketing strategies for audio and mouse mat product categories.
Launched Razer Ironclad, Razer Goliathus, Razer Electra, Razer Ferox, Razer Tiamat, and Razer Hammerhead. Saw products through their life cycles, from conceptualization to legacy.
Spearheaded the global release of new products through all owned digital media channels.
Promoted the Razer Edge, Razer Onza, Razer Hydra, during CES 2011 in Las Vegas to consumers and gaming press.