Low-Touch & Conversational
Memes & Other Experiments
We’ve proven time and time again that content doesn’t need to be flashy to be impactful. Here’s the proof.
I contributed to the ideation, creation, and approval of these concepts, and set up structured workflows that ensured consistent and high quality creative output.
Ko Moon Young ASMR
There’s nothing more ear-pleasing than listening to your problematic fave affectionately berate you into the next life.
Rilakkuma the Netflix Intern
Celebrating the launch of Rilakkuma and Kaoru, Netflix teams around the world invited Rilakkuma to spend a day at the APAC Netflix offices. With our most cooperative talent yet, our productive day in the Singapore office was captured entirely with our phones.
Bella Ciao Karaoke
Just the very relatable tendency to mumble the entire song until it’s time to belt the title.
Sherlock Catches the Garbage Truck
In Taiwan, it’s customary to run after the garbage truck to toss your bags in, but they only come around once a day, so if you miss it, you’d have to wait for the next day. The horror. We channeled that anxiety into a scene of Sherlock going through the same thing. If you missed your truck today, you can live vicariously through this.
Brooklyn Nine-Nine Season 6 Announcement and Release
Historically one of the most anticipated titles to arrive on our service season after season, fans relentlessly asked for when the drop of B99 was on every post, until we turned it into an endearing inside joke that pit a tired community manager constantly preempting the tirade of “Where’s the next season of B99?” commenters.