Semi-Scripted & Unscripted
Productions
Look ma, no script! I was involved in the conception, pitching, strategy, planning, creative production (pre and post), partner sourcing, and project management of these concepts where freeflowing conversations and unpredictable reactions are edited into social-friendly formats.
爆雷枕頭戰 · Pillow Spoiler
Talk sh*t, get hit. These Netflix connoisseurs must discuss a show without giving away spoilers, or risk getting boffed by a pillow. Entertainment influencers are given early access to the first episodes of hotly anticipated upcoming series, to give fans exclusive first looks and hints of exciting info - without spoiling it all.
真星話 · Seeing Stars
Three new Chinese-language Netflix Originals made for the perfect opportunity to drive excitement and conversation about the titles by gathering the shows’ Taiwanese veteran actors and fresh-faced newcomers in this star-studded talkshow, hosted by Momoko Tao 陶子姊.
Say What Matters
The controversial nature and impact of 13 Reasons Why’s first season meant we needed to encourage empathy and kindness more than ever for its second. We wanted to emphasize the value of showing emotional vulnerability as a way to break down barriers between close friends, and even family, especially in Singapore, where mental illness and health aren’t still taken seriously statewide yet.
Gamified interviews for Google reports
Set to be released at an exclusive event for industry leaders before its public launch, we created an organic KOL campaigns that leaned into creating content that KOLs could post on their own LinkedIn channels, shot in 15 mins per speaker, edited, and delivered on the same day.
The goal was for our KOL experts to offer key insights and encourage the audience to download the full report. To attract speakers to agree to our films, we designed a simple, yet specific concept (a game!) that was aligned with both the report and their industry vertical.
Events: Google e-Conomy, ATxSummit
史上第一個太空天燈-太空迷航任務 · Space Lantern
Yup, we sent a lantern into space, and livestreamed it. For the first season of Lost In Space, we designed a Taiwanese lantern carrying a message for the Robinson family and sent it forth into the great beyond. A website of facts about the launch, like how far it travelled before it descended, was also set up.
FB · Livestream
A Superfan Meets The Cast of The Crown
We engaged Evelyn Choi, a style influencer obsessed with The Crown, to fly to London to interview Claire Foy, Matt Smith, and Vanessa Kirby during the Christmas season.
Truth or Denga
Off the back of an investigative quest to seek the secret of the Iron Fist, the cast of Iron Fist in Singapore is welcomed by Chua Enlai in Chinatown for a game of truth or dare, in Jenga form. This was the first time international Netflix talent had swung by Singapore for their press tour.
What’s New On Nekflix
A lovely nenek (Malaysian grandmother) takes us through the month’s most anticipated upcoming releases and shares her own cute story or two related to the subject matter of the titles. Audiences loved seeing us give beloved grannies the spotlight.
Sep’22
Self, Made for Saya
A podcast series that examines the complex and nuanced intertwining of professional life in Asia, I produced, planned, and designed the content and channel strategy and set up a foundational conversation structure, so that I could hand production off to Saya’s founders to independently run themselves.